{"product_id":"science-of-storytelling","title":"Science Of Storytelling","description":"\u003cp\u003e\u003cspan\u003eSUNDAY TIMES BESTSELLER‘If you want to write a novel or a script, read this book’ Sunday Times‘The best book on the craft of storytelling I’ve ever read’ Matt Haig‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam RutherfordWhy stories make us human and how to tell them better.There have been many attempts to understand what makes a good story – but few have used a scientific approach.In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.INCLUDES NEW MATERIAL.\u003c\/span\u003e\u003c\/p\u003e","brand":"Gyaan Store","offers":[{"title":"Default Title","offer_id":52092191408417,"sku":null,"price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/3199\/5169\/files\/ewgfd.png?v=1765450087","url":"https:\/\/gyaanstore.com\/products\/science-of-storytelling","provider":"Gyaanstore","version":"1.0","type":"link"}