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48 Hour Start-up By Fraser Doherty MBE (Paperback)

48 Hour Start-up By Fraser Doherty MBE (Paperback)

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"Fraser Doherty's 48-Hour Start-Up" is a practical guide that offers a concise and actionable roadmap for quickly starting and launching a new business idea. Fraser Doherty, who successfully built a multi-million dollar company, shares his experience and insights on how to develop and launch a profitable business in just 48 hours. Here are the key points highlighted in the description:

1. **Quick Start**: The book challenges the traditional notion that starting a business is a lengthy and complicated process. Instead, it presents the concept of launching a business idea within a weekend, making entrepreneurship accessible and achievable for more people.

2. **No Technical Skills Required**: Fraser Doherty's experiment involves starting a business without relying on technical skills or expertise. He demonstrates that with the right approach, tools, and resources, anyone can create a new business venture.

3. **Lessons and Mistakes**: The author shares his personal journey, including the lessons he learned and the mistakes he made along the way. By providing insights into his own experience, he offers readers a valuable perspective on the challenges and opportunities of entrepreneurship.

4. **Shortcut and Online Tools**: The book emphasizes the use of shortcuts and online tools that enable aspiring entrepreneurs to quickly and efficiently bring their business ideas to life. It covers various aspects, including idea generation, branding, website creation, and online marketing.

5. **Microbusiness Concept**: The book introduces the concept of a microbusiness, which is a small-scale venture that can be run in one's spare time. This idea is particularly appealing to those who want to explore entrepreneurship without leaving their day job.

6. **Target Audience**: The book is suitable for a wide range of readers, including young entrepreneurs, students learning about start-ups, established entrepreneurs seeking efficient methods, and corporate teams aiming to foster innovation.

7. **Practical Application**: "Fraser Doherty's 48-Hour Start-Up" provides a step-by-step approach to transforming a business idea into a reality over the course of a weekend. The book offers practical advice and actionable strategies that readers can implement immediately.

Overall, the book aims to demystify the process of starting a business and offers a streamlined approach to entrepreneurship. By sharing his insights and methods, Fraser Doherty encourages readers to take action and turn their business ideas into successful ventures in a short amount of time.
Publisher ‏ : ‎ Harper Thorsons
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 0008196680
ISBN-13 ‏ : ‎ 978-0008196684
Fraser Doherty is a remarkable young entrepreneur who has made significant strides in the business world and beyond. He has been recognized for his exceptional achievements and contributions to entrepreneurship, philanthropy, and innovation.

Named as one of the '30 under 30' entrepreneurs in the world by Inc Magazine, Doherty has garnered international acclaim for his success. Hailing from the United Kingdom, he has established himself as a prominent figure in the entrepreneurial landscape.

Doherty's company, SuperJam, stands out as a testament to his entrepreneurial prowess. SuperJam has achieved global success, selling millions of jars of its products annually. This accomplishment is a testament to Doherty's ability to develop and market a product that resonates with consumers on a large scale.

His remarkable achievements have not gone unnoticed, as he was commended by none other than Queen Elizabeth II for his 'services to business.' This recognition underscores Doherty's impact and influence in the business world.

Beyond his business ventures, Doherty has demonstrated a strong commitment to social responsibility and community engagement. He runs free tea parties for the elderly, showcasing his dedication to giving back and making a positive impact on the lives of others.

In addition to his work with SuperJam, Doherty is also a co-founder of Beer52, a venture that has achieved impressive sales exceeding 3 million. This further highlights his diverse entrepreneurial interests and achievements.

Doherty's influence extends beyond his own ventures; he is a respected figure in the field of entrepreneurship education. He regularly shares his insights and experiences by lecturing at universities around the world. By imparting his knowledge and lessons learned, Doherty inspires and empowers the next generation of entrepreneurs to pursue their own aspirations.

Fraser Doherty's multifaceted success story serves as an inspiration to aspiring entrepreneurs and business leaders alike. His ability to create innovative products, contribute to social causes, and educate future entrepreneurs showcases his dynamic and impactful presence in the business world.

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