48 Hour Start-up By Fraser Doherty MBE (Paperback)

"Fraser Doherty's 48-Hour Start-Up" is a practical guide that offers a concise and actionable roadmap for quickly starting and launching a new business idea. Fraser Doherty, who successfully built a multi-million dollar company, shares his experience and insights on how to develop and launch a profitable business in just 48 hours. Here are the key points highlighted in the description:

1. **Quick Start**: The book challenges the traditional notion that starting a business is a lengthy and complicated process. Instead, it presents the concept of launching a business idea within a weekend, making entrepreneurship accessible and achievable for more people.

2. **No Technical Skills Required**: Fraser Doherty's experiment involves starting a business without relying on technical skills or expertise. He demonstrates that with the right approach, tools, and resources, anyone can create a new business venture.

3. **Lessons and Mistakes**: The author shares his personal journey, including the lessons he learned and the mistakes he made along the way. By providing insights into his own experience, he offers readers a valuable perspective on the challenges and opportunities of entrepreneurship.

4. **Shortcut and Online Tools**: The book emphasizes the use of shortcuts and online tools that enable aspiring entrepreneurs to quickly and efficiently bring their business ideas to life. It covers various aspects, including idea generation, branding, website creation, and online marketing.

5. **Microbusiness Concept**: The book introduces the concept of a microbusiness, which is a small-scale venture that can be run in one's spare time. This idea is particularly appealing to those who want to explore entrepreneurship without leaving their day job.

6. **Target Audience**: The book is suitable for a wide range of readers, including young entrepreneurs, students learning about start-ups, established entrepreneurs seeking efficient methods, and corporate teams aiming to foster innovation.

7. **Practical Application**: "Fraser Doherty's 48-Hour Start-Up" provides a step-by-step approach to transforming a business idea into a reality over the course of a weekend. The book offers practical advice and actionable strategies that readers can implement immediately.

Overall, the book aims to demystify the process of starting a business and offers a streamlined approach to entrepreneurship. By sharing his insights and methods, Fraser Doherty encourages readers to take action and turn their business ideas into successful ventures in a short amount of time.