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Influence : The Psychology of Persuasion By PhD Robert B. Cialdin (Paperback)

Influence : The Psychology of Persuasion By PhD Robert B. Cialdin (Paperback)

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"Influence: The Psychology of Persuasion" is a book that explores the psychology behind human behavior and the principles of persuasion. The book was written by Robert B. Cialdini, a social psychologist and marketing expert, and was first published in 1984.

Cialdini identifies six key principles of influence that are used by marketers, advertisers, and salespeople to persuade people to comply with their requests. These principles are reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Through the use of real-life examples, case studies, and experiments, Cialdini explains how these principles work and how they can be used to influence people.

The book also provides insights into how to resist persuasion and defend oneself against manipulation. It discusses how to recognize and avoid common persuasive techniques, such as the use of fear, flattery, and scarcity, and how to make more informed decisions when faced with persuasive requests.

"Influence: The Psychology of Persuasion" has been widely praised for its insights into human behavior and its practical applications in marketing, sales, and communication. The book is relevant to anyone who wants to understand how to influence others, defend themselves against manipulation, or become a more effective communicator. It is a must-read for anyone interested in the psychology of persuasion and the art of influence.

Publisher ‏ : ‎ Harper Business
Language ‏ : ‎ English
Paperback ‏ : ‎ 608 pages
ISBN-10 ‏ : ‎ 0063138808
ISBN-13 ‏ : ‎ 978-0063138803
Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”.

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Influence : The Psychology of Persuasion By PhD Robert B. Cialdin (Paperback)

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