Influence : The Psychology of Persuasion By PhD Robert B. Cialdin (Paperback)

"Influence: The Psychology of Persuasion" is a book that explores the psychology behind human behavior and the principles of persuasion. The book was written by Robert B. Cialdini, a social psychologist and marketing expert, and was first published in 1984.

Cialdini identifies six key principles of influence that are used by marketers, advertisers, and salespeople to persuade people to comply with their requests. These principles are reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Through the use of real-life examples, case studies, and experiments, Cialdini explains how these principles work and how they can be used to influence people.

The book also provides insights into how to resist persuasion and defend oneself against manipulation. It discusses how to recognize and avoid common persuasive techniques, such as the use of fear, flattery, and scarcity, and how to make more informed decisions when faced with persuasive requests.

"Influence: The Psychology of Persuasion" has been widely praised for its insights into human behavior and its practical applications in marketing, sales, and communication. The book is relevant to anyone who wants to understand how to influence others, defend themselves against manipulation, or become a more effective communicator. It is a must-read for anyone interested in the psychology of persuasion and the art of influence.