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The Design Of Everyday Things By Don Norman (Paperback)

The Design Of Everyday Things By Don Norman (Paperback)

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"The Design of Everyday Things" by Don Norman is a classic book that explores the role of design in our daily lives. Norman, a cognitive psychologist and design expert, explains how good design can make products and systems easy and enjoyable to use, while poor design can lead to frustration, confusion, and even accidents.

The book is divided into two parts. In the first part, Norman introduces the principles of good design and explains why some products are easy to use while others are not. He explores the role of feedback, affordances, and mental models in design, and shows how designers can use these concepts to create products that are intuitive and user-friendly.

The second part of the book focuses on the practical applications of good design. Norman explores the design of everyday objects, such as doors, faucets, and telephones, and shows how good design can make them easy and pleasant to use. He also examines the design of complex systems, such as cars, airplanes, and computers, and shows how poor design can lead to serious errors and accidents.

Throughout the book, Norman provides engaging examples and real-life stories that illustrate the principles of good design. He also provides practical advice for designers, engineers, and anyone interested in creating products that are easy to use and enjoyable.

"The Design of Everyday Things" is a must-read for anyone interested in design, psychology, or technology. It is a timeless classic that has influenced generations of designers and engineers, and it continues to be relevant and insightful today.

Publisher ‏ : ‎ Basic Books
Language ‏ : ‎ English
Paperback ‏ : ‎ 368 pages
ISBN-10 ‏ : ‎ 9780465050659
ISBN-13 ‏ : ‎ 978-0465050659
Don Norman is a notable figure in the field of design and human psychology. Here's a brief summary of his background and achievements:

- **Co-founder of Nielsen Norman Group:** Don Norman is a co-founder of the Nielsen Norman Group, a renowned consulting firm that specializes in user experience research and design.

- **Educational Background:** He holds graduate degrees in both engineering and psychology, which have likely contributed to his multidisciplinary approach to design and user experience.

- **Author:** Don Norman is a prolific author, with several books to his name. Some of his notable works include "Emotional Design," "The Design of Future Things," and "Living with Complexity." These books delve into the intersection of design, human psychology, and technology.

- **Residence:** He currently resides in Silicon Valley, California, a hub of innovation and technology.

Don Norman's expertise and writings have had a significant impact on the field of design, emphasizing the importance of user-centered and emotionally engaging design principles. His work continues to shape the way designers and engineers approach the creation of products and experiences.

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