A. G. Lafley
Author

A. G. Lafley

Former chairman and CEO of Procter & Gamble
1Books in store
corporate strategyKnown for

Alan George "A.G." Lafley (born June 13, 1947) is an American businessman and executive chairman of Procter & Gamble, previously serving as chairman, president and CEO.

As CEO, Lafley is credited with revitalizing P&G under the mantra “Consumer is Boss,” with a focus on billion dollar brands like Crest, Tide, and Pampers. But he also brought in several new brands, like Swiffer and Febreze, by merging P&G’s internal resources with outside “open” innovation, referred to as Connect + Develop.

Prior to rejoining P&G in 2013, Lafley consulted on business and innovation strategy, advising on CEO succession and executive leadership development, and coaching experienced, new, and potential CEOs.

Bio from Wikipedia, the free encyclopedia. Photo by Procter & Gamble (Procter & Gamble) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons.

Born1947 · Keene, New Hampshire, USA
Notable works Playing to WinThe Game-Changer
New to A. G. Lafley? Start here Playing to Win How Strategy Really Works

The five strategic choices behind P&G's legendary turnaround.

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