Author

Dr. Robert Cialdini

Regents' Professor Emeritus of Psychology and Marketing at Arizona State University
1Books in store
Psychology of persuasionKnown for

Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”.

Born1945 · Milwaukee, Wisconsin, USA
Notable works InfluencePre-Suasion
HonoursElected to the National Academy of Sciences (2019)
New to Dr. Robert Cialdini? Start here (yellow cover) Influence : The Psychology of Persuasion By PhD Robert B. Cialdini (Paperback)

The universal principles of persuasion, from the researcher who defined them.

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