Skip to product information
1 of 1

Gyaan Store

12 Rules for Life

12 Rules for Life

By Jordan B. Peterson (Author) Paperback

2 total reviews

Regular price Rs. 189.00
Regular price Rs. 599.00 Sale price Rs. 189.00
68% OFF
Holi Sale is Live
Taxes included.
Free Shipping Over Rs 499
Save Extra On Prepaid Orders

Shipping & Services

Estimated Delivery
Pan-India · Mon–Sun
Shipping
Free over ₹499
Auto-applied at checkout
Payments
COD Available Secure via Razorpay
UPI · Cards · Netbanking

Coupons & Offers

Most popular
Get ₹10 OFF
Buy any 2 Books
LITTLEGYAAN
Get ₹20 OFF
Buy over ₹499
GYAANI20
Get ₹50 OFF
Buy over ₹999
GYAANI50
Get ₹120 OFF
Buy over ₹1999
GYAANI120
Get 10% OFF
Buy over 10 qty
GYAAN10
Get 15% OFF
Buy over 20 qty
GYAAN15
Coupon copied!
View full details

"12 Rules for Life" is a self-help book by renowned psychologist and professor Jordan B. Peterson. This highly acclaimed book provides practical and thought-provoking guidance on living a more fulfilling life.

Drawing from a range of sources, including philosophy, psychology, and personal experience, Peterson presents 12 rules for achieving greater success, happiness, and fulfillment. Some of the topics covered in the book include taking responsibility for one's actions, developing meaningful relationships, and finding purpose in life.

Peterson offers readers a powerful roadmap for personal growth and self-improvement through engaging storytelling and insightful analysis. The book has been praised for its accessible writing style and relatable examples, making it a valuable resource for anyone looking to improve their life.

"12 Rules for Life" has become a best-seller and has been praised by readers and critics alike for its profound insights and practical advice. This book is a must-read for anyone seeking to live a more meaningful and fulfilling life, whether you're struggling with mental health issues, looking to improve your relationships, or simply seeking ways to grow and develop as a person.

Highlights
Publisher ‏‎ Penguin
Language ‏‎ English
Paperback ‏‎ 448 pages
ISBN-10 ‏‎ 0141988517
ISBN-13 ‏‎ 978-0141988511
Jordan B. Peterson

Jordan B. Peterson

Jordan Peterson is a Canadian clinical psychologist, cultural critic, and professor of psychology at the University of Toronto. His main areas of study are the psychology of religious and ideological belief, and the assessment and improvement of personality and performance. From 1993 to 1997, Peterson lived in Arlington, Massachusetts, while teaching and conducting research at Harvard University as an assistant and an associate professor in the psychology department. During his time at Harvard, he studied aggression arising from drug and alcohol abuse, and supervised a number of unconventional thesis proposals. Afterwards, he returned to Canada and took up a post as a professor at the University of Toronto. In 1999, Routledge published Peterson's Maps of Meaning: The Architecture of Belief. The book, which took Peterson 13 years to complete, describes a comprehensive theory for how we construct meaning, represented by the mythical process of the exploratory hero, and provides an interpretation of religious and mythical models of reality presented in a way that is compatible with modern scientific understanding of how the brain works. It synthesizes ideas drawn from narratives in mythology, religion, literature and philosophy, as well as research from neuropsychology, in "the classic, old-fashioned tradition of social science." Peterson's primary goal was to examine why individuals, not simply groups, engage in social conflict, and to model the path individuals take that results in atrocities like the Gulag, the Auschwitz concentration camp and the Rwandan genocide. Peterson considers himself a pragmatist, and uses science and neuropsychology to examine and learn from the belief systems of the past and vice versa, but his theory is primarily phenomenological. In the book, he explores the origins of evil, and also posits that an analysis of the world's religious ideas might allow us to describe our essential morality and eventually develop a universal system of morality. Harvey Shepard, writing in the Religion column of the Montreal Gazette, stated: "To me, the book reflects its author's profound moral sense and vast erudition in areas ranging from clinical psychology to scripture and a good deal of personal soul searching. ... Peterson's vision is both fully informed by current scientific and pragmatic methods, and in important ways deeply conservative and traditional." In 2004, a 13-part TV series based on his book Maps of Meaning: The Architecture of Belief aired on TVOntario. He has also appeared on that network on shows such as Big Ideas, and as a frequent guest and essayist on The Agenda with Steve Paikin since 2008. In 2013, Peterson began recording his lectures ("Personality and Its Transformations", "Maps of Meaning: The Architecture of Belief") and uploading them to YouTube. His YouTube channel has gathered more than 600,000 subscribers and his videos have received more than 35 million views as of January 2018. He has also appeared on The Joe Rogan Experience, The Gavin McInnes Show, Steven Crowder's Louder with Crowder, Dave Rubin's The Rubin Report, Stefan Molyneux's Freedomain Radio, h3h3Productions's H3 Podcast, Sam Harris's Waking Up podcast, Gad Saad's The Saad Truth series and other online shows. In December 2016, Peterson started his own podcast, The Jordan B. Peterson Podcast, which has 37 episodes as of January 10, 2018, including academic guests such as Camille Paglia, Martin Daly, and James W. Pennebaker, while on his channel he has also interviewed Stephen Hicks, Richard J. Haier, and Jonathan Haidt among others. In January 2017, he hired a production team to film his psychology lectures at the University of Toronto. Peterson with his colleagues Robert O. Pihl, Daniel Higgins, and Michaela Schippers produced a writing therapy program with series of online writing exercises, titled the Self Authoring Suite. It includes the Past Authoring Program, a guided autobiography; two Present Authoring Programs, which allow the participant to analyze their personality faults and virtues in terms of the Big Five personality model; and the Future Authoring Program, which guides participants through the process of planning their desired futures. The latter program was used with McGill University undergraduates on academic probation to improve their grades, as well since 2011 at Rotterdam School of Management, Erasmus University. The Self Authoring Programs were developed partially from research by James W. Pennebaker at the University of Texas at Austin and Gary Latham at the Rotman School of Management of the University of Toronto. Pennebaker demonstrated that writing about traumatic or uncertain events and situations improved mental and physical health, while Latham demonstrated that personal planning exercises help make people more productive. According to Peterson, more than 10,000 students have used the program as of January 2017, with drop-out rates decreasing by 25% and GPAs rising by 20%. In May 2017 he started new project, titled "The psychological significance of the Biblical stories", a series of live theatre lectures in which he analyzes archetypal narratives in Genesis as patterns of behaviour vital for both personal, social and cultural stability. His upcoming book "12 Rules for Life: An Antidote to Chaos" will be released on January 23rd, 2018. It was released in the UK on January 16th. Dr. Peterson is currently on tour throughout North America, Europe and Australia.
  • Fast Delivery

    Orders will Dispatch usually be within 2 Days

  • Easy Exchange

    We have 3 Days Replacement/Exchange Policy.

  • Easy Support

    Whatsapp Chat :- (+91)8171011725

    Email :- support@gyaanstore.com

1 of 3