Allen Carr was chain-smoking 100 cigarettes a day, despite the fact that his sister, Marion, and his father had died prematurely of lung cancer. After repeated failed attempts to stop smoking, Allen's conversion into a non-smoker was as dramatic as it was totally unexpected. His discovery of the kernel of what would become the Easyway method brought about another life-changing decision: to dedicate his life to the fight against nicotine addiction. Since 1983 Easyway has been built into an international brand with clinics across the world.
Allen Carr was chain-smoking 100 cigarettes a day, despite the fact that his sister, Marion, and his father had died prematurely of lung cancer. After repeated failed attempts to stop smoking, Allen's conversion into a non-smoker was as dramatic as it was totally unexpected. His discovery of the kernel of what would become the Easyway method brought about another life-changing decision: to dedicate his life to the fight against nicotine addiction. Since 1983 Easyway has been built into an international brand with clinics across the world.
