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Beyond Disruption By Renee A. Mauborgne (Hardcover)

Beyond Disruption By Renee A. Mauborgne (Hardcover)

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Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?

With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.

Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:

  • Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future
  • How it complements disruption and how you can identify and execute on nondisruptive opportunities
  • How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society
Publisher ‏ : ‎ Harvard Business
Language ‏ : ‎ English
Hardcover ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1647821320
ISBN-13 ‏ : ‎ 978-1647821326
Renée Mauborgne is the Co-Director of the INSEAD Blue Ocean Strategy Institute and The INSEAD Distinguished Fellow and a professor of strategy at INSEAD. Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum. Her book Blue Ocean Strategy, co-authored with W. Chan Kim, has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. She is also a co-author of the New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift.

Mauborgne is ranked #1 most influential management thinker in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the first woman ever to top the ranking. She was named among the world's top 5 best business school professors in 2013 by MBA Rankings. Mauborgne received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008.

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