Bing’s Splashy Story

Here’s the straight truth, because people constantly ask this and misunderstand it. There is NO single “Bing” author Bing is not an author-led book series. It is a licensed character brand. Who actually created Bing? Creator: Ted Dewan He is the original creator of the Bing character, developed for TV. Bing is produced by Acamar Films. The TV show airs on CBeebies and similar preschool networks worldwide. Ted Dewan did not personally write every book. He created the character and world. So who writes Bing books? Bing books are written by multiple hired children’s writers Many books don’t show an author name prominently Some list: “Based on the TV series Bing” or a small-print writer/editor name The priority is the brand, not the writer This is brand-driven publishing, not author-driven publishing. Why publishers do this Because parents buy: “Bing” “As seen on TV” Familiar character They do not buy it because of who wrote the text. What Bing books are usually like Very simple language Stories based on: daily routines emotions (mess, fear, sharing, fun) toddler problems Designed for 2–4 years, not reading skill growth What Bing is NOT Let’s kill the wrong assumptions: Not a literary series Not a single-author collection Not meant for independent readers Not educational in the school-textbook sense How you should list it (important) When selling or cataloging: Author: Based on the TV series “Bing” Brand/Series: Bing Creator credit (optional, accurate): Created by Ted Dewan Do not invent or guess an author name. That’s how listings get flagged. Bottom line Bing = character franchise Ted Dewan = creator Books = written by various authors under license If you want, tell me: where you’re listing this (Amazon, Flipkart, school fair, resale) or send the inside title page photo, and I’ll tell you exactly what author credit to use No guessing. No false claims.