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Blue Ocean Strategy By Kim (Paperback)

Blue Ocean Strategy By Kim (Paperback)

By W. Chan Kim (Author) Paperback

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Unlock new possibilities and revolutionize your approach to business with "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. This groundbreaking book introduces a strategic framework that empowers organizations to break free from the competition and create uncontested market spaces.

In "Blue Ocean Strategy," Kim and Mauborgne challenge traditional thinking about competition and propose a shift towards creating "blue oceans" of uncontested market space, where competition becomes irrelevant. Through real-life examples and practical tools, they guide readers on how to identify untapped market opportunities and develop innovative strategies to seize them.

By focusing on value innovation, companies can transcend the limitations of red ocean competition and unlock new avenues for growth and profitability. "Blue Ocean Strategy" provides a step-by-step approach for businesses to escape the cutthroat world of competition and create their own uncontested market space.

Order "Blue Ocean Strategy" by Kim today and embark on a journey of strategic innovation and market disruption. This paperback edition is perfect for entrepreneurs, business leaders, and anyone seeking fresh perspectives on business strategy and growth. Discover how to shift your mindset, uncover new market opportunities, and pave the way for unprecedented success. Prepare to dive into the blue ocean and chart your path to business excellence.


Highlights
TitleBlue Ocean Strategy
AuthorsW. Chan Kim and Renée Mauborgne
GenreBusiness, Strategy
FormatPaperback
PublisherHarvard Business Review Press
Publication DateFebruary 3, 2015
ISBN-101625274491
ISBN-13978-1625274496
Pages320 pages
W. Chan Kim

W. Chan Kim

W. Chan Kim is a Professor of Strategy and the Co-Director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is the co-author of the USA Today bestseller Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift. In 2023 Kim along his colleague Renée Mauborgne were honored as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. And in 2019 they were named the most influential management thinkers in the world by Thinkers50. To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by nearly 3,000 universities across the globe. In 2022, Harvard Business Review also selected Blue Ocean Strategy as one of the most influential and innovative articles published in Harvard Business Review over the last 100 years. Kim has published numerous articles in top academic and managerial journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, The New York Times, and The Financial Times, among others. He is the recipient of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, The Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize for the best original paper by Academy of International Business, among others.
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