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Blue Ocean Strategy By Kim (Paperback)

Blue Ocean Strategy By Kim (Paperback)

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Unlock new possibilities and revolutionize your approach to business with "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. This groundbreaking book introduces a strategic framework that empowers organizations to break free from the competition and create uncontested market spaces.

In "Blue Ocean Strategy," Kim and Mauborgne challenge traditional thinking about competition and propose a shift towards creating "blue oceans" of uncontested market space, where competition becomes irrelevant. Through real-life examples and practical tools, they guide readers on how to identify untapped market opportunities and develop innovative strategies to seize them.

By focusing on value innovation, companies can transcend the limitations of red ocean competition and unlock new avenues for growth and profitability. "Blue Ocean Strategy" provides a step-by-step approach for businesses to escape the cutthroat world of competition and create their own uncontested market space.

Order "Blue Ocean Strategy" by Kim today and embark on a journey of strategic innovation and market disruption. This paperback edition is perfect for entrepreneurs, business leaders, and anyone seeking fresh perspectives on business strategy and growth. Discover how to shift your mindset, uncover new market opportunities, and pave the way for unprecedented success. Prepare to dive into the blue ocean and chart your path to business excellence.

Title: Blue Ocean Strategy
Authors: W. Chan Kim and Renée Mauborgne
Genre: Business, Strategy
Format: Paperback
Publisher: Harvard Business Review Press
Publication Date: February 3, 2015
ISBN-10: 1625274491
ISBN-13: 978-1625274496
Pages: 320 pages
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 47 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renée Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see

Customer Reviews

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Ashok Dayal
Good quality books at affordable pricing

Gyaanstore provides books at a pocket friendly rate. I was unsure about the quality of books it would deliver at first. So I bought a paperback as well as hard cover based book. Both turned out to be of great quality. They also have a decent collection of books and more importantly at very appealing price points.

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