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Blue Ocean Strategy By Kim (Hardcover)

Blue Ocean Strategy By Kim (Hardcover)

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Discover a new realm of strategic thinking and revolutionize your business approach with "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. This influential book presents a groundbreaking framework that enables organizations to break free from fierce competition and create uncontested market spaces.

In "Blue Ocean Strategy," Kim and Mauborgne challenge conventional wisdom by introducing the concept of "blue oceans" – untapped market spaces where competition is irrelevant. Through real-world examples and actionable insights, they guide readers on how to identify and capture these blue ocean opportunities, fostering innovation and driving sustainable growth.

This hardcover edition of "Blue Ocean Strategy" offers a visually rich and durable format that enhances your reading experience. Immerse yourself in the authors' compelling arguments, proven methodologies, and practical tools, all designed to help you navigate the shifting business landscape and create a lasting competitive advantage.

Order "Blue Ocean Strategy" by Kim today and embark on a transformative journey to reshape your business strategy. This hardcover edition is ideal for executives, entrepreneurs, and business enthusiasts seeking a comprehensive guide to strategic innovation and market disruption. Unleash your organization's potential, redefine industry boundaries, and chart a course to long-term success in the blue ocean of possibilities.

Title: Blue Ocean Strategy
Authors: W. Chan Kim and Renée Mauborgne
Genre: Business, Strategy
Format: Hardcover
Publisher: Harvard Business Review Press
Publication Date: February 3, 2015
ISBN-10: 1625274505
ISBN-13: 978-1625274502
Pages: 320 pages
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 47 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renée Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see

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