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Book 1: The Tipping Point
“How Little Things Can Make a Big Difference”
In this groundbreaking bestseller, Gladwell reveals the science behind the moments when ideas, products, or behaviors suddenly explode in popularity — reaching the “tipping point” that turns them viral.
Through fascinating case studies — from fashion trends to crime rates — he explains how tiny changes can spark social epidemics
Book 2: Revenge of the Tipping Point
“Overstories, Superspreaders and the Rise of Social Engineering”
In this thought-provoking follow-up, Gladwell examines the modern age of influence — how digital platforms, algorithms, and human behavior combine to spread ideas faster than ever before.
He explores the dark and bright sides of our connected world — where stories, emotions, and data shape the future of societies.
Highlights
| Format | Paperback |
| Language | English |
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