• Crucial Influence book cover
1 1
Books-Business

Crucial Influence

By JG Joseph Grenny Author
₹299 ₹499 40% off

You save ₹200

Inclusive of all taxes

34 people viewing now
Shop with peace of mind
Make it special+₹ 49.00
Qty
Added to cart successfully.
Offers
Share
WhatsApp
Link copied.
View full details

The New York Times bestselling guide to leading positive change in any organization?updated with critical new insights, research, and case studies

The world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling Crucial Influence (originally published as Influencer). In these pages, they reveal that fewer than one in eight behavior change efforts is successful—and most produce nothing more than wasted resources and organization-wide cynicism.

The solution to this challenge isn’t easy, but it is simple. It’s all about the strategic application of influence—systematic and intentional actions aimed at helping people improve results by changing their behavior—a practice most leaders have yet to fully understand and embrace.

Crucial Influence walks you through the process of identifying the personal, social, and structural levers that influence both motivation and ability, then engaging these levers for directed behavior change.

“At the end of the day, leadership is intentional influence,” the authors write. “If behavior isn’t changing, you aren’t leading.” Whatever you’re seeking to change through effective leadership—from making virtual workforces work to tackling a social issue—influence, not authority, is what will get you there. You’ll learn to view leadership through the new lens of influence as you apply the lessons from this book to everyday challenges.

New to this edition:

  • Updated stories and examples using the Crucial Influence model
  • The authors’ latest research on behavior change
  • Practical applications for everyday leadership challenges
  • New case studies and business examples
Product Highlights
Full specifications at a glance
Publisher ‏
‎ McGraw-Hill
Language ‏
‎ English
Paperback ‏
‎ 224 pages (May Vary)
ISBN-10 ‏
‎ 1265049653
ISBN-13 ‏
‎ 978-1265049652
Joseph Grenny

Joseph Grenny

Joseph Grenny: The Social Scientist for Business Performance Joseph Grenny is a New York Times bestselling author, acclaimed keynote speaker, and leading social scientist for business performance. For thirty years, Joseph has delivered engaging keynotes at major conferences including the HSM World Business Forum at Radio City Music Hall. Joseph’s work has been translated into 28 languages, is available in 36 countries, and has generated results for 300 of the Fortune 500 and nearly half of the Forbes 1000. Dynamic Keynote Speaker Joseph has shared the stage with Jack Welch, Colin Powell, Jim Collins, Daniel Pink, Patrick Lencioni, and Brene Brown at some of the world’s premier leadership conferences and organizations including: • HSM World Business Forum • Willow Creek Global Leadership Summit • American Society of Training and Development • NASA • American Bankers Association Bestselling Author Joseph is the coauthor of four immediate New York Times bestsellers with more than six million copies in print: Crucial Conversations, Crucial Influence (formerly published as Influencer), Crucial Accountability, and Change Anything. He has contributed regularly to BusinessWeek and Forbes; appeared on The Today Show, CNN, Bloomberg, and Fox Business News; and been cited in the Wall Street Journal, New York Times, USA Today, Los Angeles Times, and Washington Post. Business Social Scientist For the past thirty years, Joseph has conducted social science research to help leaders and organizations achieve new levels of performance. Specifically, he has focused on human behavior—the underlying written and unwritten rules that shape what employees do every day. A protégé of Albert Bandura, Joseph’s internationally published research led to the development of his four books and four award-winning courses of the same titles. These tools have helped more than one million people and 300 of the Fortune 500 companies change human behavior. Joseph was named an Ernst & Young Entrepreneur of the Year for his work in founding corporate training and leadership development company VitalSmarts, which has been ranked nine times by Inc. as one of the fastest-growing companies in America. www.josephgrenny.com
About the author Joseph Grenny
Co-founder of VitalSmarts and co-author of the New York Times bestseller Crucial Conversations

Joseph Grenny: The Social Scientist for Business Performance Joseph Grenny is a New York Times bestselling author, acclaimed keynote speaker, and leading social scientist for business performance. For thirty years, Joseph has delivered engaging keynotes at major conferences including the HSM World Business Forum at Radio City Music Hall. Joseph’s work has been translated into...

All Joseph Grenny books →