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Net Positive By Paul Polman (Paperback)

Net Positive By Paul Polman (Paperback)

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Financial Times Best Business Book of the Year

Named one of 10 Best New Management Books for 2022 by Thinkers50

“An advocate of sustainable capitalism explains how it’s done” — The Economist

“Polman’s new book with the sustainable business expert Andrew Winston…argues that it’s profitable to do business with the goal of making the world better.” — The New York Times

Named as recommended reading by Fortune’s CEO Daily

“…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking.” — Financial Times

The ex-Unilever CEO who increased his shareholders’ returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world’s most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity’s greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result.

In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever’s success and pull back the curtain on some of the world’s most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world’s problems, not creating them.

Together the authors explode our most prevalent corporate myths: from the idea that business’ only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies “Net Positive”—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result.

With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company’s soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company’s impacts. You’ll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You’ll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it.

Is this win-win for business and humanity too good to be true? Don’t believe it. The world’s smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind?

Join the movement at netpositive.world

Publisher ‏ : ‎ Harvard Business Review Press
Format : Paperback
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1647824737
ISBN-13 ‏ : ‎ 978-1647824730
Business leader, climate and equality campaigner, co-author of “Net Positive: how courageous companies thrive by giving more than they take”, a Financial Times Business Book of the Year.

Paul Polman works to accelerate action by business to tackle climate change and inequality. He believes, above all, that humanity will only overcome our greatest shared challenges through far-reaching systems change and bold new partnerships to deliver the UN Sustainable Development Goals, which he helped develop.

As CEO of Unilever (2009-2019), Paul demonstrated that business can profit through purpose, marrying a long-term, multi-stakeholder model with excellent financial performance. During Paul’s tenure, shareholders saw their returns increase by 290% while the company consistently ranked 1st in the world for sustainability and as one of best places to work.

Today Paul works across a range of organisations and initiatives to help speed the global action needed to regenerate our planet, renew our economies and unite our societies. He helps business move further and faster on these ambitions, including through his work with Systemiq and through mobilizing private equity. He helps drive bold new coalitions within industries such as fashion and food, as well as between the private sector, government and civil society, including through his work leading the UN Global Compact and as an Ambassador for the Race to Zero and Race to Resilience. Paul is also passionate about developing our next generation of leaders, which he does as chair of the Oxford University Saïd Business School, and through his work with INSEAD, IESE and the Boards of PRME and One Young World.



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