Pitch Anything: An Innovative Method For Presenting, Persuading and Winning The Deal, by Oren Klaff, is an engaging book about presenting one's ideas in such a way that it becomes accepted. The author believes that winning any presentation by persuading the viewers to accept one's proposal is a simple matter of science. He uses his concept of neuroeconomics, which is a blend of economics and psychology, to help one understand the mechanism that an individual uses in decision-making. By applying this principle, the reader can learn how to influence a person’s views on a certain topic.This book presents various methods used by the author in directing the decision-making will of the audience, which is a valuable skill for those who negotiate on a daily basis. As per the book, there are certain pitching points that need to be used in order to attain the desired outcome. Setting the Frame, Telling the Story, Revealing the Intrigue, Offering the Prize, Nailing the Hookpoint and Getting a Decision are the six chapters elaborated in this book.In addition to these chapters, there is a case study provided that helps the readers in practising with a real-time example. Pitch Anything: An Innovative Method For Presenting, Persuading and Winning The Deal was published by McGraw-Hill Education India Pvt. Ltd in 2011 in paperback.
