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Predictably Irrational

By DA Dan Ariely Author
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"A marvelous book… thought provoking and highly entertaining. " ; —Jerome Groopman, New York Times bestselling author of How Doctors Think“An ;important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life. ” ;— ;Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's CorporationWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking ;New York Times ;bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Product Highlights
Full specifications at a glance
Publisher ‏
‎ Harper Perennial
Language ‏
‎ English
Paperback ‏
‎ 384 pages (May Vary)
ISBN-10 ‏
‎ 0061353248
ISBN-13 ‏
‎ 978-0061353246
Dan Ariely

Dan Ariely

Officially, I am the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. I founded the Center for Advanced Hindsight, wrote a few books, took part in a few media project and startups. I co-created of the film documentary (Dis)Honesty: The Truth About Lies, and I wrote three-time New York Times bestsellers: Predictably Irrational, The Upside of irrationality, and The Honest Truth About Dishonesty. I also wrote a few books that did not make it to the New York Times bestsellers list: Irrationally Yours, Payoff, Amazing Decisions and Dollars and Sense. My new book, MISBELIEF: WHAT MAKES RATIONAL PEOPLE BELIEVE IRRATIONAL THINGS began with my own experience being the target of conspiracy theories, but quickly became about a phenomenon that affects all of us. I will use the term misbelief to describe the phenomenon we’re exploring. Misbelief is a distorted lens through which people begin to view the world, reason about the world, and then describe the world to others. I derive a lot of satisfaction from seeing my work take shape in the real life and I take part in a few companies / startups. Among them are: Lemonade, Shapa, Irrational Capital, BEWorks, Epilog, Timeful, and Irrational Labs. I am also part of a team that is working on an NBC TV series that is loosely based on my life and will premiere on NBC in the fall of 2023. The show is called “The Irrational” and officially it is based on my first book, Predictably Irrational.
About the author Dan Ariely
Professor of psychology and behavioural economics at Duke University and author of multiple New York Times bestsellers

Officially, I am the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. I founded the Center for Advanced Hindsight, wrote a few books, took part in a few media project and startups. I co-created of the film documentary (Dis)Honesty: The Truth About Lies, and I wrote three-time New York Times bestsellers:...

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