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Phil Knight, the founder of Nike, started the company in 1962 with a mission to import high-quality, low-cost athletic shoes from Japan. With only $50 borrowed from his father, Knight sold shoes from the trunk of his car and grossed $8000 in his first year. Today, Nike is a top-selling brand with annual sales exceeding $30 billion. In his memoir, Knight shares his story for the first time, detailing the risks and setbacks he faced while building Nike into a global icon with the famous swoosh logo. He reflects on the power of a shared mission and a deep belief in the spirit of sport that helped him build a brand that changed everything. This memoir is not only rich with insight, humor, and hard-won wisdom, but it also provides valuable lessons on building something from scratch, overcoming adversity, and leaving a lasting impact on the world.
