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The 12 Week Year By Brian P. Moran & Michael Lennington (Paperback)

The 12 Week Year By Brian P. Moran & Michael Lennington (Paperback)

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"The 12 Week Year" is a guidebook that challenges the traditional annual goal-setting and planning approach by redefining the concept of a "year" to be just 12 weeks long. Instead of working within a twelve-month execution cycle, the book advocates for shorter, more focused periods of intense execution.

The authors argue that in a 12-week timeframe, there is no room for complacency, and a sense of urgency is heightened. By condensing the timeframe, individuals and organizations can avoid the pitfalls of long-term planning and increase productivity and effectiveness.

The book outlines how to leverage the power of the 12-week year to achieve improved results in any area of life, whether personal or professional. It emphasizes the importance of focus and clarity on what matters most and urges readers to take immediate action. By doing so, more important tasks are accomplished, and the impact on results is significant.

"The 12 Week Year" provides a practical how-to approach for individuals and organizations looking to enhance their execution effectiveness. The authors are leading experts in the field of execution and implementation, making the book a reliable resource for those seeking success.

Overall, "The 12 Week Year" challenges conventional thinking about goal-setting and execution, advocating for a more dynamic and urgent approach to achieving success in various aspects of life or business. It encourages readers to turn their perception of a year upside down and adopt a faster, more impactful journey towards their goals.
Publisher ‏ : ‎ Wiley
Language ‏ : ‎ English
Hardcover ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1118509234
ISBN-13 ‏ : ‎ 978-1118509234
Brian P. Moran is a highly accomplished entrepreneur, founder, and CEO of The Execution Company. His organization is dedicated to improving the performance and quality of life for leaders and entrepreneurs. Throughout his career, Brian has held management and executive positions at renowned companies like UPS, PepsiCo, and Northern Automotive. He is also a consultant, working with numerous world-class companies to enhance their performance and success.

As an entrepreneur himself, Brian has played a significant role in leading successful businesses and contributing to the growth and achievements of many others. Apart from his entrepreneurial ventures, he is a prolific writer and has been published in leading business journals and magazines.

Brian is also recognized as an inspiring speaker, sharing his knowledge and expertise with audiences worldwide. He educates and motivates thousands of individuals each year through his speaking engagements.

Brian resides in Michigan with his wife Judy and their two daughters. His commitment to personal and professional development has made him a sought-after leader in the field of performance improvement and entrepreneurship.

Michael Lennington serves as the Vice President of The Execution Company, working alongside Brian P. Moran. Michael is an expert in implementing lasting change in organizations and excels in his role as a consultant, coach, and leadership trainer.

He collaborates with clients across the United States, Europe, Asia, and the Middle East to implement corporate initiatives that drive sales, service, and profitability. Michael holds a Bachelor of Science degree from Michigan State University and an MBA from the Ross School of Business at the University of Michigan.

Together with Brian, Michael has been instrumental in helping leaders and companies achieve their goals and drive success through effective execution strategies. He resides in northern Michigan with his wife Kristin and their children.

Both Brian P. Moran and Michael Lennington have made significant contributions to the business world and continue to inspire and educate others through their work, writing, and speaking engagements.

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