The 12 Week Year By Brian P. Moran & Michael Lennington (Paperback)

"The 12 Week Year" is a guidebook that challenges the traditional annual goal-setting and planning approach by redefining the concept of a "year" to be just 12 weeks long. Instead of working within a twelve-month execution cycle, the book advocates for shorter, more focused periods of intense execution.

The authors argue that in a 12-week timeframe, there is no room for complacency, and a sense of urgency is heightened. By condensing the timeframe, individuals and organizations can avoid the pitfalls of long-term planning and increase productivity and effectiveness.

The book outlines how to leverage the power of the 12-week year to achieve improved results in any area of life, whether personal or professional. It emphasizes the importance of focus and clarity on what matters most and urges readers to take immediate action. By doing so, more important tasks are accomplished, and the impact on results is significant.

"The 12 Week Year" provides a practical how-to approach for individuals and organizations looking to enhance their execution effectiveness. The authors are leading experts in the field of execution and implementation, making the book a reliable resource for those seeking success.

Overall, "The 12 Week Year" challenges conventional thinking about goal-setting and execution, advocating for a more dynamic and urgent approach to achieving success in various aspects of life or business. It encourages readers to turn their perception of a year upside down and adopt a faster, more impactful journey towards their goals.