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The E-Myth Revisited By Michael E. Gerber (Paperback)

The E-Myth Revisited By Michael E. Gerber (Paperback)

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The E-Myth is a term used to describe the myth that most people who start small businesses are entrepreneurs. Michael E. Gerber, a small business consultant, and the author delve into this myth and other misconceptions about starting and running a business in his bestselling book, The E-Myth Revisited. In this revised and updated edition, Gerber shares insights gained from years of experience, highlighting how common assumptions and technical expertise can hinder the success of a business. Gerber guides readers through the various stages of a business and provides valuable lessons on franchising that can be applied to any business. A crucial distinction that Gerber makes is between working on your business and working in your business. This book has been highly acclaimed by CEOs, including being voted as the number one business book by Inc. 500 CEOs. The E-Myth Revisited offers practical advice and a new perspective that will help any business grow productively and assuredly.
Publisher ‏ : ‎ Harper Business
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0063357054
ISBN-13 ‏ : ‎ 978-0063357051
Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him "the World's #1 Small Business Guru." He started over 40-plus years ago addressing a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help.

Over the years, Michael E. Gerber's companies have helped hundreds of thousands of small business owner-clients to successfully transform their businesses into world-class operations.

Mr. Gerber's E-Myth books include: The Most Successful Small Business in the World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books: The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The E-Myth Chiropractor, The E-Myth Financial Advisor, The E-Myth Landscape Contractor, The E-Myth Architect, The E-Myth Real Estate Brokerage, The E-Myth Insurance Store, The E-Myth Dentist, The E-Myth Nutritionist, The E-Myth Bookkeeper, The E-Myth Veterinarian, and the first of Gerber's newest C-Level series: The E-Myth Chief Financial Officer. Soon to be released, The E-Myth Real Estate Agent.
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