The E-Myth Revisited By Michael E. Gerber (Paperback)

The E-Myth is a term used to describe the myth that most people who start small businesses are entrepreneurs. Michael E. Gerber, a small business consultant, and the author delve into this myth and other misconceptions about starting and running a business in his bestselling book, The E-Myth Revisited. In this revised and updated edition, Gerber shares insights gained from years of experience, highlighting how common assumptions and technical expertise can hinder the success of a business. Gerber guides readers through the various stages of a business and provides valuable lessons on franchising that can be applied to any business. A crucial distinction that Gerber makes is between working on your business and working in your business. This book has been highly acclaimed by CEOs, including being voted as the number one business book by Inc. 500 CEOs. The E-Myth Revisited offers practical advice and a new perspective that will help any business grow productively and assuredly.