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The Power of Habit By Charles Duhigg (Paperback)

The Power of Habit By Charles Duhigg (Paperback)

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"The Power of Habit" by Charles Duhigg is a bestselling book that explores the science behind habits and how they shape our lives. Duhigg, an award-winning journalist, delves into the psychology of habit formation, drawing on real-life stories and cutting-edge research to explain why habits exist and how they can be changed.

The book is divided into three parts, each exploring a different aspect of habits. In the first part, Duhigg examines the nature of habits and how they are formed. He shows how habits are formed in the brain, and how they become ingrained through repetition and reward.

The second part of the book focuses on the power of habits in our personal lives. Duhigg explains how habits can have a profound impact on our health, happiness, and productivity. He shares stories of people who have successfully changed their habits, and provides practical advice on how readers can do the same.

The final section of the book explores the power of habits in organizations and society. Duhigg shows how companies like Starbucks and Target have successfully used habits to shape customer behavior, and how social movements like the civil rights movement have been fueled by collective habits.

Throughout the book, Duhigg provides engaging stories and practical insights that make the science of habit formation accessible and relevant to readers. "The Power of Habit" is a must-read for anyone interested in personal growth, productivity, or the psychology of behavior change.

Publisher ‏ : ‎ Random House Books
Language ‏ : ‎ English
Paperback ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 1847946240
ISBN-13 ‏ : ‎ 978-1847946249
Charles Duhigg, and I'm a reporter for The New York Times. I'm also the author of The Power of Habit, about the science of habit formation, as well as Smarter Faster Better: The Secrets of Productivity in Life and Business (which is available for sale on Amazon on March 8, 2016!)

I've worked at the Times since 2006. In 2013, I was part of a team that won the Pulitzer Prize for a series about Apple named "The iEconomy". Before that, I contributed to NYT series about the 2008 financial crisis, how companies take advantage of the elderly and national violations of the Safe Drinking Water Act. (For those series, I won the National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and other recognitions.)

But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)

I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Brooklyn with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.

I would love to hear from you. I'm at charles@charlesduhigg.com.

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sunil jain

The Power of Habit By Charles Duhigg (Paperback)

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Manjunathappa Pujar

The Power of Habit By Charles Duhigg (Paperback)

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