The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

Introducing "The Ride of a Lifetime," a #1 New York Times Bestseller and Sunday Times Book of the Year 2019, written by Robert Iger, the CEO of Disney and one of Time's most influential people of 2019. This book shares the inspiring ideas and values that helped him reinvent one of the most beloved companies in the world and motivate the people who make the magic happen. When Iger became CEO in 2005, Disney was facing challenges such as low morale, tough competition, and rapidly evolving technology. His vision consisted of three ideas: emphasizing the importance of quality, embracing technology, and expanding the brand globally. Fourteen years later, Disney has become the most respected media company in the world, with properties like Pixar, Marvel, Lucasfilm, and 21st Century Fox, and its value has grown almost five times larger. In "The Ride of a Lifetime," Iger shares the lessons he learned from leading Disney and its 200,000 employees, and the fundamental principles required for true leadership, such as optimism, courage, decisiveness, and fairness. This book describes Iger's forty-five-year journey from a studio grunt at ABC to a successful CEO and is about the curiosity, thoughtfulness, respect, and decency-over-dollars approach that has become the foundation of every project and partnership Iger undertakes. With references to his deep friendship with Steve Jobs and abiding love for the Star Wars mythology, "The Ride of a Lifetime" offers universal ideas that can inspire not only aspiring CEOs but anyone looking to navigate their personal and professional lives with greater confidence and fearlessness."