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This Is Marketing By Seth Godin (Paperback)

This Is Marketing By Seth Godin (Paperback)

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"Unlock the secrets to marketing success with 'This is Marketing,' a groundbreaking guide that has earned its place as a #1 Wall Street Journal Bestseller and Instant New York Times Bestseller.

In today's ever-evolving landscape of marketing, sales, and advertising, Seth Godin delivers a game-changing approach that will empower you to reshape your strategies. Whether you're a visionary tech startup founder, a determined small business owner, or part of a corporate juggernaut, this book offers a timeless, compact, and accessible package of marketing wisdom.

Discover how to create work that fills you with pride, while establishing authentic connections with those who crave your product or service. Seth's signature style combines keen insights, astute observations, and unforgettable examples to guide you through:

- **Building Trust and Permission**: Learn how to cultivate trust and gain the permission of your target audience, creating a lasting bond.
- **The Art of Positioning**: Master the skill of positioning, not just for whom your offering is intended but also for whom it's not meant.
- **Empowering Others**: Understand why helping others achieve their aspirations is the most effective path to achieving your own goals.
- **The Evolution of Advertising and Branding**: Uncover why traditional approaches to advertising and branding have lost their edge in the modern world.
- **The Role of Tension**: Explore the surprising role of tension in the decision-making process, a key factor in driving consumer choices.
- **The Power of Storytelling**: Delve into how marketing is fundamentally about the narratives we construct around our social status.

With 'This is Marketing,' you have the compass to navigate the ever-shifting marketing landscape, enabling you to create work that truly matters to the people who care. Seth Godin's wisdom is your guide to success in today's marketing arena."

Publisher ‏ : ‎ Portfolio Penguin
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0241370140
ISBN-13 ‏ : ‎ 978-0241370148
Seth Godin is a multifaceted individual who has made significant contributions across various domains. He has a track record of starting and leading successful companies, imparting knowledge to millions of individuals, and shaping our creative landscape. With 19 international bestsellers to his name, Seth's work has been translated into more than 35 languages, making a global impact.

Some of his well-known books include "Tribes," "Purple Cow," "Linchpin," "The Dip," and "This Is Marketing," which have resonated with readers worldwide. Seth maintains a highly influential daily blog at, which stands as one of the world's most popular blogs.

Furthermore, Seth is the driving force behind innovative educational initiatives like the altMBA and The Akimbo Workshops, both of which have played a transformative role in the lives of thousands of individuals. His writing spans a diverse range of topics, including the post-industrial revolution, the dissemination of ideas, marketing strategies, the concept of quitting, leadership principles, and, above all, the capacity to effect meaningful change. Seth Godin continues to inspire and empower people to make a difference in their respective fields.

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