Twelve and a Half

Gary Vaynerchuk, a bestselling author, entrepreneur, and investor, delves into the importance of emotional skills for success in his sixth business book. He explores 12 essential soft skills, such as self-awareness and curiosity, and how they can accelerate business success. Although emotional intelligence has long been dismissed as a "nice to have" in business, Gary argues that it is actually critical to leadership and organizational success.

In "Twelve and a Half," Gary shares his personal experiences and insights on how to acquire and develop these traits. He provides practical exercises to help readers strengthen their emotional intelligence and discover their own "halves." Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. The book includes real-life examples of common business scenarios to illustrate how to use them together for optimum results.

Gary's book challenges traditional thinking on leadership and offers a new perspective on how to refine your emotional ingredients and improve your leadership capabilities. By implementing these soft skills in the proper situation, leaders can land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last. "Twelve and a Half" is a wise and practical guide for leaders looking to acquire the essential emotional skills for success. As a USA Today bestseller, it is a must-read for today's and tomorrow's leaders.