Author
David Ogilvy
British advertising executive; founder of Ogilvy & Mather and widely regarded as the Father of Advertising
1Books in store
Brand advertising; consumer researchKnown for
David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".
Bio from Wikipedia, the free encyclopedia. Photo by Advertising Hall of fame (Advertising Hall of fame) [Copyrighted free use], via Wikimedia Commons.
Born1911 · Surrey, England
Notable works
Ogilvy On AdvertisingConfessions of an Advertising ManBlood, Brains & Beer
HonoursCommander of the Order of the British Empire (CBE) · Advertising Hall of Fame
The consumer isn't a moron. She is your wife.— Confessions of an Advertising Man (1963)
New to David Ogilvy? Start here
Ogilvy On Advertising
The definitive guide to advertising effectiveness, packed with research-backed principles and timeless creative wisdom from the industry's most celebrated practitioner.
₹ 249.00All books by David Ogilvy
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