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Ogilvy On Advertising

By DO David Ogilvy Author
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Product Highlights
Full specifications at a glance
Publisher ‏
‎ Headline Welbeck Non-Fiction
Language ‏
‎ English
Paperback ‏
‎ 288 pages (May Vary)
ISBN-10 ‏
‎ 1802794964
ISBN-13 ‏
‎ 978-1802794960

David Ogilvy

David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". Bio from Wikipedia, the free encyclopedia. Photo by Advertising Hall of fame (Advertising Hall of fame) [Copyrighted free use], via Wikimedia Commons.
About the author David Ogilvy
British advertising executive; founder of Ogilvy & Mather and widely regarded as the Father of Advertising

David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". Bio from Wikipedia, the free encyclopedia. Photo by Advertising Hall of fame (Advertising Hall of fame) [Copyrighted...

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