Author

Nir Eyal

Behavioural design expert and bestselling author of Hooked and Indistractable

2Books in store

Behavioural designKnown for

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Notable works HookedIndistractable

You can't call something a distraction unless you know what it is distracting you from.— Indistractable