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Hooked By Nir Eyal (Paperback)

Hooked By Nir Eyal (Paperback)

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"Hooked: How to Build Habit-Forming Products" is a groundbreaking book by Nir Eyal that explores the science behind habit-forming products and provides practical insights for building them. Eyal draws on his experience as a technology entrepreneur and behavior design expert to explain how companies like Facebook, Twitter, and Instagram have used psychology to keep users coming back to their products again and again.

The book presents a four-step model for creating habit-forming products: Trigger, Action, Variable Reward, and Investment (known as the "Hook Model"). Eyal delves into each step in detail, providing real-world examples and practical advice for implementing each one.

Eyal also addresses the ethical concerns surrounding habit-forming products, and encourages readers to use these techniques for good. He argues that by creating products that improve people's lives and help them achieve their goals, companies can create positive habits that benefit both the user and the business.

"Hooked" has become a go-to resource for entrepreneurs, product managers, designers, and anyone interested in understanding how technology can influence human behavior. The book is well-researched, thought-provoking, and highly actionable, making it an essential read for anyone looking to create habit-forming products that have a positive impact on the world.

Publisher ‏ : ‎ Portfolio Penguin
Language ‏ : ‎ English
Paperback‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 0241184835
ISBN-13 ‏ : ‎ 978-0241184837
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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