Start With Why

"Start With Why" by Simon Sinek is a popular book on leadership and business that explores the concept of the "Golden Circle" and how it can be used to inspire others and drive success. Sinek argues that great leaders and successful companies don't just focus on what they do or how they do it, but rather on why they do it.

Using examples from successful companies like Apple and Southwest Airlines, as well as historical figures like Martin Luther King Jr., Sinek explains how starting with why can create a sense of purpose and passion that can motivate people to take action and achieve great things. He also provides practical advice on how to discover your own why and use it to lead and inspire others.

With its clear and engaging writing style, "Start With Why" is a must-read for anyone looking to become a better leader or create a successful business. Whether you're an entrepreneur, manager, or just someone looking to understand what drives success, this book offers valuable insights and practical strategies that can help you achieve your goals and inspire others to do the same.