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The Mom Test

By RF Rob Fitzpatrick Author
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"The Mom Test" is a practical and concise guide that can save you valuable time, money, and avoid heartbreak in your business ventures. The book dispels the myth that you should ask your mom (or anyone else) if your business idea is good, as people tend to sugarcoat their responses. Instead, it emphasizes the importance of not relying on others to validate your idea and taking responsibility to find the truth yourself.

Talking to customers is a crucial skill in Customer Development and Lean Startup methodologies, but it's easy to make mistakes and challenging to do it effectively. This book sheds light on common pitfalls in customer conversations and provides insights on how to improve your approach.

By reading "The Mom Test," you'll learn how to conduct customer conversations the right way, gather valuable feedback, and validate your business ideas more effectively. It encourages you to embrace the responsibility of finding the truth and emphasizes the significance of customer feedback in building successful ventures.
Product Highlights
Full specifications at a glance
Publisher ‏
‎ Createspace Independent Publishing Platform
Language ‏
‎ English
Paperback ‏
‎ 138 pages
ISBN-10 ‏
‎ 1492180742
ISBN-13 ‏
‎ 978-1492180746

Rob Fitzpatrick

Alongside running a variety of little businesses over the past fourteen years, Rob is the author of three practical handbooks to what he's learned along the way, including the The Mom Test (about entrepreneurship and customer development), The Workshop Survival Guide (about education design and facilitation), and Write Useful Books (about designing nonfiction as a recommendable, problem-solving product). His books are taught at universities like Harvard, MIT, and UCL, and are used as training manuals at companies like SkyScanner and Shopify. He has run training programs at companies like HP and Sony Mobile, and has helped coach countless startups and entrepreneurs. His advice is thoughtful, battle-tested, and pleasantly practical. Find short videos from Rob answering book questions at https://youtube.com/c/robfitzpatrick Or learn more about him at https://robfitz.com
About the author Rob Fitzpatrick
Serial tech entrepreneur whose The Mom Test is a standard startup text on customer interviews

Alongside running a variety of little businesses over the past fourteen years, Rob is the author of three practical handbooks to what he's learned along the way, including the The Mom Test (about entrepreneurship and customer development), The Workshop Survival Guide (about education design and facilitation), and Write Useful Books (about designing nonfiction as a...

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