The Mom Test By Rob Fitzpatrick (Paperback)

"The Mom Test" is a practical and concise guide that can save you valuable time, money, and avoid heartbreak in your business ventures. The book dispels the myth that you should ask your mom (or anyone else) if your business idea is good, as people tend to sugarcoat their responses. Instead, it emphasizes the importance of not relying on others to validate your idea and taking responsibility to find the truth yourself.

Talking to customers is a crucial skill in Customer Development and Lean Startup methodologies, but it's easy to make mistakes and challenging to do it effectively. This book sheds light on common pitfalls in customer conversations and provides insights on how to improve your approach.

By reading "The Mom Test," you'll learn how to conduct customer conversations the right way, gather valuable feedback, and validate your business ideas more effectively. It encourages you to embrace the responsibility of finding the truth and emphasizes the significance of customer feedback in building successful ventures.