The Psychology of Selling

Brian Tracy is a renowned author, speaker, and productivity expert known for his practical advice on personal and professional development. With over 80 books translated into multiple languages, including "Eat That Frog!" and "The Psychology of Selling," Tracy has empowered millions of individuals worldwide to achieve their goals and unlock their full potential. His work spans a wide range of topics, including time management, goal setting, leadership, and sales effectiveness. Through his books, seminars, and training programs, Tracy provides actionable strategies and insights to help people overcome obstacles, increase productivity, and create success in their lives and careers. Charles Duhigg is a Pulitzer Prize-winning journalist and author acclaimed for his insightful explorations of human behavior, productivity, and habit formation. His best-selling book "The Power of Habit: Why We Do What We Do in Life and Business" delves into the science of habit formation and how habits shape individual and organizational behavior. Duhigg's writing combines compelling storytelling with rigorous research, offering practical strategies for transforming habits and achieving personal and professional success. Through his work, Duhigg illuminates the power of habits in driving change and provides readers with actionable insights to cultivate positive behaviors and enhance their lives.