Don Norman
Don Norman is a notable figure in the field of design and human psychology. Here's a brief summary of his background and achievements:
- **Co-founder of Nielsen Norman Group:** Don Norman is a co-founder of the Nielsen Norman Group, a renowned consulting firm that specializes in user experience research and design.
- **Educational Background:** He holds graduate degrees in both engineering and psychology, which have likely contributed to his multidisciplinary approach to design and user experience.
- **Author:** Don Norman is a prolific author, with several books to his name. Some of his notable works include "Emotional Design," "The Design of Future Things," and "Living with Complexity." These books delve into the intersection of design, human psychology, and technology.
- **Residence:** He currently resides in Silicon Valley, California, a hub of innovation and technology.
Don Norman's expertise and writings have had a significant impact on the field of design, emphasizing the importance of user-centered and emotionally engaging design principles. His work continues to shape the way designers and engineers approach the creation of products and experiences.
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.— The Design of Everyday Things (revised edition, 2013)
Why doors, switches and apps frustrate you — the classic every designer reads first.
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